DIASPORA GROWTH / AMPLIFY AGENCY
Customer acquisition and overseas market representation for Nigerian businesses ready to grow in the UK, Canada and United States.
Reaching Nigerians abroad takes more than running ads overseas. It takes an understanding of the customer, the trust to turn interest into action, and a presence in the markets that matter. We connect all three.
We identify the right diaspora audiences, priority countries, customer needs and acquisition opportunities for your product. Every engagement starts with a clear commercial objective, not a list of marketing activities.
We plan and manage targeted digital campaigns, develop market relevant messaging, build conversion journeys and track the actions that matter, from qualified enquiries to customer acquisition.
We identify and coordinate relevant influencers, community organisations, professional networks and local partners to help your brand reach audiences through channels they already engage with and trust.
From partner meetings and market visits to brand activations and local coordination, we help your business establish a practical presence in the UK, Canada and US without immediately investing in its own international marketing operation.
One connected approach.
From market understanding to commercial growth.
FROM OPPORTUNITY TO EXECUTION
Market intelligence
Country selection, audience segmentation, competitor assessment, product readiness and customer behaviour insights.
Acquisition engine
Campaign planning, Meta and Google advertising, landing pages, creative testing, lead tracking and conversion optimisation.
Market representation
Creator outreach, community partnerships, professional networks, business introductions, local coordination and activations.
Growth measurement
Campaign performance, lead quality, acquisition costs, conversion insights and recommendations for scaling or reallocating investment.
Growth strategies we deploy
The Nigerian diaspora is not one audience. London, Toronto and Houston differ in circumstances, barriers and channels. Our strategies are built around those differences.
We build campaigns around the audiences most relevant to your business, rather than targeting everyone with Nigerian interests abroad. Geography, purchasing intent, product relevance and customer value guide the strategy.
Who we work with
Acquire customers for eligible diaspora banking products, savings, mortgages and other financial services.
Grow adoption of cross border payment services, remittance products and financial platforms among relevant overseas audiences.
Reach qualified overseas buyers, build confidence in your developments and create opportunities for property consultations and sales.
Engage eligible diaspora investors through relevant education, trusted communication and compliant customer acquisition programmes.
Financial services campaigns are subject to product eligibility, applicable marketing regulations and market specific compliance requirements.
About Amplify
Amplify is developing an integrated approach to diaspora customer acquisition and overseas market representation.
We understand the opportunity from both sides.
Years of marketing experience applied to strategy, campaigns and conversion journeys.
Firsthand understanding of Nigerian diaspora communities and how they make decisions.
The ability to coordinate market activity across Canada, the UK and the United States.
Not simply more visibility. A clearer path to customers and commercial growth.
Request a discovery call
If your business has a product ready for diaspora customers and a serious objective to grow internationally, we’d like to understand the opportunity.
Tell us what you’re looking to achieve. We’ll review your enquiry and, where there is a potential fit, invite you to a discovery conversation.
Programmes are tailored to commercial objectives. Proposed integrated pilots start from US$7,500 in agency fees, subject to confirmation. Advertising, travel and third party costs are separate.
A little more clarity
We help Nigerian businesses acquire customers in overseas diaspora markets through growth strategy, digital acquisition, relevant local partnerships and market representation. The precise mix depends on the client’s product, target country and commercial objectives.
Growth programmes are tailored to your commercial objectives. Our proposed integrated diaspora growth pilots start from US$7,500 in agency fees, subject to confirmation. Ongoing programmes and physical activations are priced according to scope. Advertising, travel, production and third party costs are budgeted separately.
No. These are priority sectors because they often have products with clear diaspora relevance. We also consider established consumer businesses with a viable product, sufficient acquisition economics and the ability to serve customers abroad.
Subject to confirmed market capabilities, agreed scope and local requirements. Representation may include partner outreach, business meetings, community engagement, creator coordination and event execution. Activities requiring regulatory authorisation must be reviewed before engagement.
Our initial focus is the United Kingdom, Canada and the United States. We recommend prioritising one market first unless there is a compelling commercial reason to launch in multiple countries. Specific local representation capabilities are confirmed during scoping.
No responsible agency can guarantee sales without controlling the entire customer journey. We agree on measurable objectives, implement tracking and optimise the activities under our control. Results also depend on product fit, pricing, sales execution and customer experience.
Timing depends on market readiness, access to campaign assets, approvals, regulatory requirements and scope. A focused pilot can be planned for an eight week engagement once prerequisites are satisfied.
We discuss your product, target diaspora audience, existing acquisition activity, customer economics, budget and timeline. The objective is to determine whether there is a credible opportunity and whether Amplify is the right partner.
Your next chapter
If your organisation is ready to reach new customers abroad, we can help you assess the opportunity, develop a focused strategy and put the right acquisition and market execution programme in place.
Book a Call